MiniLy vs Rebrandly

Rebrandly built its name on branded links. Launched in 2015, it is the platform most associated with putting your own domain on every short link, and it backs that focus with a serious enterprise stack: a full REST API with webhooks, SOC 2 Type II and HIPAA compliance, SAML SSO, link retargeting with ad pixels, and integrations from Zapier to RSS. It is used by brands like Volvo, the NBA, and Zillow.

MiniLy and Rebrandly agree on the principle that branded custom domains matter, but they execute at different scales and prices. Rebrandly's plans meter almost everything: Essentials (about 11 USD/month, or 8 USD billed annually) caps links at 250/month, QR codes at 250/month, and engagement data at 10K clicks. Password protection is restricted to Professional and above, and only on a limited number of links. MiniLy Pro is 5 EUR/month for unlimited links, unlimited custom domains, full analytics, and bcrypt password protection on every plan including free.

The honest framing: Rebrandly is the more specialised, compliance-ready branding platform; MiniLy is the simpler, cheaper tool that removes the metering and gives password protection to everyone.

MiniLy is the better fit when you want branded links and strong QR codes without per-action limits or enterprise pricing. Choose MiniLy if:

• You want unlimited links, QR codes, and custom domains on one flat 5 EUR/month plan, instead of monthly caps that climb with each tier.
• You need password-protected links on every plan, including free. Rebrandly restricts passwords to Professional+ and limits how many links can use it.
• You want unlimited, fully customisable QR codes on free. Rebrandly's free QR codes are capped at 10/month.
• Budget matters: 5 EUR/month versus 11+ USD/month, with no engagement-data click ceiling.
• You want affordable team workspaces (10 EUR/month + 2 EUR/seat) rather than per-seat enterprise quotes.

Rebrandly is the stronger choice for branding-first and enterprise needs, and these advantages are real. Choose Rebrandly if:

• Branded custom domains are your top priority. It is Rebrandly's core focus and the depth shows.
• You need a full REST API and webhooks. MiniLy has no public API; Rebrandly's is comprehensive.
• You need SOC 2 Type II or HIPAA compliance and SAML SSO. MiniLy has none of these certifications.
• You run link retargeting with Facebook, Google Ads, or AdRoll pixels. MiniLy does not offer ad-pixel retargeting.
• You want mobile deep linking (Growth+) or a built-in UTM builder with presets.
• You rely on Zapier, RSS, or other integrations in your workflow.

Rebrandly is the more powerful, more specialised platform: if your work centres on branded domains at scale, ad-pixel retargeting, API automation, or regulated-industry compliance, it earns its higher price and is the right tool. MiniLy is not trying to match that enterprise surface area.

What MiniLy offers instead is the same branded-link foundation with unlimited links and domains, fully customisable QR codes everywhere, and password protection on every plan, at roughly half the entry price and with no per-action metering. For creators and small teams who want branded short links without Rebrandly's limits and cost, MiniLy is the better value. For enterprises that need compliance, retargeting, and a deep API, Rebrandly is the better fit. Match the tool to the requirement and the choice is clear.